The Atticmedia brand has always worked hard to keep its roots firmly grounded in its humble loft-based beginnings. It’s a metaphor for starting small, doing stuff well and, no matter how much you grow, remembering where you came from.
Throughout the 22 years Atticmedia have been in business, their brand has evolved through multiple iterations, but it’s always been represented by the Atticmedia name and the same brand marque of the spider – something you’d find in most attics the world over.
Our first task was to define the visual style for the brand’s next stage of evolution. We knew Atticmedia were after a bold, modern look using distinct colours and strong typography, while conveying their sense of discovery and exploration within the field of learning.
We conducted research into visual aspects of the brand roadmap, which helped us to create a shared vision with the Atticmedia team. We collaborated with them through a series of fast-paced sprints to formulate a visual foundation to build upon.
The existing brand marque had evolved over a period of 15 years, and the current iteration had been in service for over seven.
The accompanying brand palette was also starting to feel tired, with a predominantly dark and inverted theme. The spider symbol was also heavily adapted to compliment the typeface in use, which the team felt looked too dated for their new, more refined direction.
We took the established shape, and crafted it to become bold and modern while tying in with the accompanying typeface. The result was a refined version of the marque with a contemporary feel.
The effect is subtle, designed to work alongside strong fonts with a simple accompanying palette.
We created a modern look and feel for the brand evolution which incorporates a fresh colour palette, refined iconography and premium imagery. The end result is a look which feels true to the company’s history, while being different enough to compete in today’s highly competitive marketplace.
We rolled the new branding out via internal design guidelines and online on the Atticmedia website.
Atticmedia wanted to launch their brand evolution at the Learning Technologies Conference 2018.
We worked closely with the team to create a stand which showcased their updated visual presence, helping them stand out among competitors with their simple message and unique look.
Wolfcub have endless energy & brilliant design skills, they're a joy to work with. We have a great ongoing partnership with them.Carl Draper- Managing Director, Atticmedia