The course aimed to educate different departments within Diageo’s organisation about their lines of luxury products, and to convey their bold future vision as a global leader in drinks production.
Our biggest challenge was producing a world class experience for the course, which flowed seamlessly between content screens and interactive content whilst keeping the viewer inspired and engaged.
We worked closely with Brightwave to help capture the course content visually. This involved tailoring the design style to the traditional Diageo look and feel, but also giving it a fresh twist that made the experience unique.
We kicked off with a round of visual research, which allowed us to collaborate with the team and create a shared vision through a series of workshops and discussions.
Our initial research and collaboration with the Brightwave team allowed us to lay down a foundation for the course in the form of a styleguide.
The visual guide created a foundation for the course design, from typography through to imagery, and interface elements.
Equipped with the style foundations we’d built in the guidelines document, we then rolled the style out across a variety of journeys including an animated introduction experience.
Lastly, we designed a series of key interactive screens to be used throughout the course.
These interface elements could then be used across the remainder of the course content, providing an elegant ‘on brand’ experience throughout.