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INTO

THE BRIEF

We partnered with SCA Worldwide, a large Brighton-based development agency, to head up the redesign of the User Experience and visual design for the new INTO University Partnerships website.

Every year, INTO mentor thousands of young people from around the world to help them to win places at the worlds leading universities. This invaluable partnership has presented thousands of young people with a lifetime of career opportunities and successful jobs.

INTO were spurred on to improve their website after having received feedback from their users that the website was difficult to navigate. It also performed poorly on mobile devices and the recruitment process for prospective students was prone to high drop out rates during the application process.

 

THE SOLUTION

We worked as part of a close-knit team comprised of SCA, Learnerlab and INTO to create a mobile-first, user-centered experience. The solution also focused on taking into consideration INTO’s diverse target audience which is made up of students from around the world, their parents and teachers.

In order to understand how best to tackle the design of the new site, we kicked off the process with a series of research documents on mobile first design, visual engagement techniques for generation X, Y and Z, navigation design and working with adaptive content. We then presented these documents as part of a workshop for key INTO staff from various departments in the UK and the U.S.A.

The design process was driven by a series of rapid prototyping phases, which allowed us to work iteratively on the structure of the site and tackle any design and UX issues that cropped up along the way. We were fortunate enough to have each phase of the site tested by real life users; this allowed us to implement any feedback they had quickly and efficiently and ensured that we made fewer mistakes along the way.

Once the UX was successfully mapped out, we started work on the visual foundation for the site which we ensured was clean and easy to navigate. Where possible, we made use of bold imagery, info-graphics, video content and engaging statistics to convey key information. We also capitalised on the use of social proof, including video testimonials, social media posts and blog posts from real students around the site.

 

THE RESULT

By undertaking thorough research and development phases, we were able to obtain early buy in from key INTO stakeholders. Working in this way also allowed us to achieve an excellent understanding of the various requirements for the project and to translate this understanding into an adaptable pattern library for the SCA development team to implement.

The INTO website was launched in April 2016 to high praise from INTO as an organisation as well as their audience. INTO are expecting a significant uptake in university places in 2016 thanks to the clarity and accessibility of information, adaptiveness of the site and ease of the application process.

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