We were approached by Space Doctors, a semiotic and strategic cultural insight agency, to head up the redesign of their website.
At the time, Space Doctors were going through big changes in terms of their overall brand essence and the way they positioned themselves amongst the competition, so they needed a new website that showcased their new direction.
They also wanted a ‘Semiotics Wormhole’- a viral piece, which explained what they do as an agency, in a visually engaging way, that they could share on their social media channels.
Space Doctors are cutting edge in their approach, dynamic and forward thinking yet their old website didn’t reflect this; the imagery and UX was outdated, the copy dense and difficult to understand and the overall feel was one of dry academia as opposed to inspirational and stimulating.
When designing the new website, we had to ensure that it carefully balanced the heavyweight, academic nature of the business with its more playful and inquisitive side.
During the R&D phase of the site, Space Doctors were initially drawn to a very bold, flat, print-based aesthetic. One of the main challenges the brief posed was interpreting this aesthetic digitally without it looking dated.
By balancing bold, block colour with rich photography (by Emily Garthwaite & Murray Ballard) and playful typography, the site avoided becoming flat and two dimensional and instead created a rich-sensory experience that invites users to explore more.
The site also incorporates Space Doctors’ design principle of the “super grid”- a grid in which ideas can be brought together to create order or pulled apart to create ‘”ordered chaos”. This idea features most heavily on the landing page, with the animated header and in the playful way in which typography has been treated on the site.
Since the launch of the new site, Space Doctors have received an overwhelming amount of positive feedback from their clients; not only is the new site much easier to navigate but they can now properly understand what Space Doctors have to offer them as a business. For the first time ever, the agency are receiving calls from prospective clients who know exactly what is they want, which in turn has saved both parties a lot of time!