Demystifying Design

This session aims to demystify the design process and give you the best visual design advice based on your business needs.

This is a great session for anyone interested in learning more about visual design as a whole and the process behind what goes into great design.

For many, design is a grey area. It's understood that great design can make or break a brand or product, but how do you go about understanding and in turn commissioning great design work?

This session gives you the fundamentals you need to understand the theory behind the principles of visual design and how that can translate into real results for your business.

As part of this session we guide you through these themes:

The design process – how designers tackle a brief and the creative process behind great design.

The principles of visual engagement - Explaining the principles of visual design, how people perceive visual material, and how to design for better engagement.

Building bridges – communication challenges between designers and non-designers, and how to use a shared language for better working.

Who is it for?:

This session is primarily aimed at non-designers who are tasked with commissioning design work and would like a better understanding of design themselves.

It’s also great for mixed teams of designers and non-designers looking to create a shared understanding of design.

Design Process 101

A session which aims to solidify your design process.

This is a great session for teams who do design in-house but need a more solid process in place, or who are building an in-house team and need to get the fundamentals right as they grow.

We’ll explore the processes you need in order to effectively utilise great design within your team, and how to share that vision with your clients and their audience.

As part of this session we guide you through these themes:

Defining the creative brief - Working together to think about the creative aspects of a brief and why it's important to separate creative from non-creative requirements.

Creating a shared vision - Evaluating ideas across your team and the art of getting client buy-in early on.

Presenting creative work - Doing your creative ideas justice by building a story around your ideas and selling in your concepts.

Evaluating feedback - Encouraging reflection after presenting your ideas and capturing responses constructively.

Who is it for?:

This session is great for organisations building design teams who need rock solid processes from the start. It’s also great for established design teams looking to improve their current processes.

This session will be of interest to both non-designers and designers alike.

Fostering Creative Culture

If you’ve ever wished your business could work more creatively, this is a great session for you.

creative culture is essential to businesses of all kinds, particularly those with an interest in visual design and capturing market trends. The session is aimed at companies of all types, who wish to inject some creativity into their workflow.

We encourage teams to think creatively, become inspired by the wealth of creativity available, and to harness that creative culture to benefit themselves and their organisation.

As part of this session we guide you through these themes:

Inspiration - Inspiring your team with real world examples of innovative design. What to look for and where to find them.

Exploring - Navigating habit-forming practices for constant exploration within the workplace.

Capturing - How to set up an internal hub for creative content.

Sharing - How to run sessions which showcase discoveries and embrace innovation and inspiration.

Who’s this for?

This session is aimed at any organisation looking to build a creative culture within their business. It is open to designers and non-designers alike and is suitable for any job role.

It can be delivered as a one-off session, giving you the tools to explore, capture and share creative inspiration, or as a series of sessions to inspire your team over a period of time.