Reimagining the literacy legacy behind James Bond

Ian Fleming Publications Ltd and The Ian Fleming Estate work together to protect and uphold the legacy of Ian Fleming and his writing. Their aim is to promote and make available all of Ian Fleming’s books worldwide.

Ian Fleming Publications looks after the literary James Bond brand, keeping it alive through the publication of new stories by authors such as Anthony Horowitz, William Boyd, Jeffery Deaver, Sebastian Faulks, Steve Cole and Charlie Higson.


Ian Fleming





Our Services

UX, Design, Development


The publishers required a complete reinvention of the online world of Ian Fleming’s literary legacy. The current site was 5+ years old, had become dated in its visual feel, and was weighed down with excessive content, giving a poor user experience.


With a legacy as huge as Ian Fleming’s, the main challenge we faced was migrating a vast amount of information into a new responsive platform which would do the content the justice it deserved.

Alongside information on the many titles Fleming penned himself, we also created a structure which allowed us to showcase continuation books from other authors.

The final challenge was to integrate a shopping platform within the site that allows visitors to discover Fleming merchandise.

Our Approach

We immersed ourselves into the world of Ian Fleming, a man who lived an exciting and eventful life.

Drawing on a wide range of materials, we created a visual language which represented the author’s personality and that of the characters he created. We used our research to build a toolkit to complement Ian Fleming’s brand and as a base for our designs.


Creating the structure

Working closely with Ian Fleming Publications, we mapped out the flow of content and built an interactive prototype which could be tested with their audience.

The Result

By building a solid design foundation and user experience, tailored to the Ian Fleming brand and the publisher’s audience, we were armed with the tools to create a beautiful and highly functional website that exceeded all expectations.


Life of a legend

With an unwavering interest in the life of Ian Fleming, it was important for us to document the life and times of the author.

Using key moments in Fleming’s life, we constructed an interactive timeline, which helped to tell the story that shaped the man.


Flemings last book

Few people know, that the last book Ian Fleming wrote was a children's book, the now famous Chitty Chitty Bang Bang.

A far cry from the rest of Fleming’s works, Ian Fleming Publications challenged us to produce a microsite dedicated to the book.

The result was a lot of fun to create!

Every part of the project was handled excellently, from creative brainstorm & transparency of expectations to their flexible & responsive attitude throughout.
Josephine Lane - Publications Manager, IFP

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